PROJECTS

Case studies, stop-motion music video collaborations and a micro-site on the French Revolution (1789-1792) are forthcoming.

In the meantime, check this out!

Drawing Inspiration from Wesley Louis on Vimeo.

RESUME

EDUCATION

Bachelor of Arts, Political Science; Minor: Global Studies,
University of California Los Angeles (UCLA), Los Angeles, CA; June 2009

Languages: English, French, Mandarin

Skills: Advanced HTML, DHTML, CSS (See www.jennifer-zhu.net). Familiar with content management platforms, including Wordpress, ExpressionEngine and Drupal. Comfortable with Google Adwords, metrics and analytics.

Tools: Expert in Microsoft Office Suite, Advanced Adobe Creative Suite, InDesign and Illustrator, and Cision.

RECENT EXPERIENCE

Marketing Assistant, Zuber & Taillieu LLP

• Hired as Legal Assistant and was promoted to Marketing Assistant within 3 months of employment.


• Responsibilities: Copywriting for both web and print. Public Relations, including writing press releases and pitches, and media outreach. Chaired weekly Marketing Meetings and drafted relevant memorandai. Project coordination, most especially the firm's rebranding efforts. Strategy, conducted extensive research on competitors, wrote and presented briefs for best practices. Event planning. Prepared targeted marketing materials for firm and individual attorney awards. Maintained firm's online presence (Twitter, LinkedIn, Facebook, Avvo.com and firm's informational website www.LawUpdates.com). Web management, including Google Adwords, traffic and metrics. Administrative duties, including calendaring, budget reports, front desk coverage and travel coordination.


• Highlights: Successful overhaul and redesign of the firm's new website and print marketing materials well below budget and in timely manner. Worked closely with Trailer Park, Inc. and Immersive Tech to create relevant panel events on law, media, new technologies and new business models. Leadership in creating these events led successful integration Of Counsels into the firm's marketing endeavors for the first time in the firm's history. Crafted the first marketing brief for the firm with short-term and long-term goals. In regard to Public Relations, perennial success in achieving media placements.



Public Relations Associate, Meyers Communications



• Responsibilities: Created presentations for client meetings; drafted press releases and pitch letters; managed social networking accounts for clients; created media kits; attended trade shows; secured editorial features for clients; worked closely with clients and the creative team on logos, packaging design, and client websites.


• Highlights: Three successful trade show appearances that yielded additional business for clients; secured client product feature at Sheila E.'s Elevate Hope Foundation Annual Fashion Show.



EXTRA CURRICULARS

Travel Team Coordinator & Executive Board Member, Model United Nations at UCLA

• Responsibilities: Acted as the primary representative of Model United Nations at UCLA. Responsible for selecting, training, educating and recruiting students to represent UCLA at Model United Nations competitions at both the national and international level; determined annual budget for all travel expenses; and coordinate travel for every competition.


• Highlights: Model United Nations at UCLA won the most awards under my leadership and mentor program. Personally awarded Outstanding Delegation at Harvard National Model United Nations Conference, 2009.



Intern, United Farm Workers

• Worked with the Los Angeles office as part of a work-study program at UCLA to organize mushroom farmers. Responsibilities included research of mushroom farming methods, tracked the sale of mushrooms from farm to supermarket chains, issuing update reports to union workers, and wrangled supply information from supermarkets in Southern California.



WRITING and RESEARCH

Marketing and Public Relations



• Available upon request.

SAY HELLO!

You can also stalk me on Twitter, Tumblr, LinkedIn, and/or Facebook.